The Westin Palace, Milan, Piazza Della Repubblica, Milano, MI, Italia.
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It is possible to divide the sum total into instalments*. Find out more >
PROMO: by enrolling in more than one course, you will get a 10% discount out of the total.
The discount is automatically applied at the check-out.
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Please note that our courses are in Italian language only.
Sonia Grispo is an Italian content creator, living in London and collaborating with international companies in the fashion, luxury and beauty sectors.
Blogger since 2007, she founded her publishing company at the age of 21, at the same time she started an advertising agency and an all-female digital and paper magazine.
She has written three books on fashion and style, collaborated with blogs and fashion magazines; today she holds workshops on the use of Instagram, which represents 70% of her business, travels between the United Kingdom, Italy and the rest of the world to take part in events and projects that combine digital and communication.
She has collaborated with companies such as Grazia, Armani, Nike, Yves Saint Laurent, Bayer and Marc Jacobs Beauty. She promotes a positive dialogue through social and off-line.
Over 1 billion active accounts and about 95 million shared photos per day, getting noticed and standing out on Instagram requires a plan. Each profile tells a story (yours, your brand, your community).
With this course you will learn tools and methods to take advantage of the visibility and opportunities offered by Instagram, build your identity and aesthetics on a channel that has become fundamental.
Evolution of a social media in which “being there” is a categorical imperative. Overview, numbers and statistics.
StoryGram: telling your own story
Each profile tells a story, learn how to identify the verbal and visual register of one’s own. Passwords are storytelling and empowerment.
Anatomy of a profile
From the name, to the profile photo, the bio and the tricks to maximize content and effectiveness of your social business card.
The fundamental glossary to juggle features, carousels and mentions, to speak and work as a professional.
The basics: quality, privacy, transparency and passion
The key words for a complete set up.
Finding your own filter, identifying the color palette, creating an identity and a personal style.
The best apps to edit and improve your photos. The tools for shots with a professional result.
Influencers, Followers and Companies. The triad.
Three main protagonists, three different languages: how to survive the dialogue on social networks between bad attitude, haters and functional illiteracy. The true value of numbers.
But what is this engagement?
You write engagement you read “tell yourself on Instagram without talking to yourself”. How to engage your audience.
When to post, what tools to use, the editorial plan and the best apps to organize the work.
Instagram Stories, direct and IG TV, three ways to talk about each other by communicating directly with your community. How to choose which one to use and the APPs to manage the graphic / aesthetic aspect with simplicity.
The course is aimed at anyone who wishes to take care of their online identity successfully, to small entrepreneurs who wish to promote their own brand or activities independently and to those who aspire to work as content creator, influencer or instagrammer. To those who love to take care of their profile aesthetics to leave a footprint taken care of in a billion footprints.
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For more information, email us at [email protected].
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